LinkedIn Ads Scope
Chart Overview + Fees
This page explains what the diagram represents, how budget flows through the funnel, and the fee structure for setup and ongoing management.
What the chart shows
A three-layer LI ads funnel: initial cold acquisition, a 90-day retargeting layer for trust and credibility, and a 30-day high-intent push with stronger calls to action. Each node represents a creative type or destination, with edges showing the mainline flow.
Budget assumptions
Example ad budget in the diagram: $5,000 per month (Tier 3 baseline).
Typical working range: $5,000–$10,000 per month in LI spend.
Allocation shown: 70% cold acquisition / 30% retargeting.
Ad spend is paid directly to LI and remains separate from fees.
Setup + management fees
Management fee estimate: $2.5k per month. T&M is preferred and likely lower depending on workload and iteration cadence.
Setup fee estimate: $5k. T&M is preferred and likely near the same range.
Setup includes LI campaign buildout, audience segmentation, conversion tracking, and initial creative/messaging direction.
Timeline
Setup spans ~4 weeks depending on asset handoff and feedback cycles.
Initial cold campaign goes live in ~7 business days.
Optimization policy
Retargeting trust/credibility ads are optimized for even distribution to ensure the full narrative is seen. Core offer and high-intent CTAs are optimized for performance.